A nice looking website, with beautiful graphics and loads of information may look very interesting and appealing to the makers, but won`t really have any value if it is not marketed well. In order to market this website, it is important that you understand and implement the concept of Search Engine Optimization. Almost all web marketers are familiar with this term and use various types of best SEO softwares to accomplish their goal of improving the web page rankings of their client.































SEO Softwares can be divided into two categories, namely paid and free of cost. There is no reason to assume that free SEO tools and softwares are not efficient. In fact, some of the top SEO softwares used by people around the globe falls in the free category. One can compare by reading and analysing top SEO tools reviews to make the right choice.































Let us now look at the different softwares across both the domain.































Free Softwares































Google Search Console:































This is one of the top SEO Software used by experts all over the world. This tool is used to diagnose the client`s site and provide a detailed report about the various problems. With the help of this tool, you can submit your entire website to Google, so that each and every content is visible to the search engine as well as to the viewers. Using this tool, you can check whether your site is mobile friendly or not. Last but not the least Google Search Console can help you to get an idea about the nature of traffic hitting your website.































Bing Webmaster:































This software performs functions like search traffic, site maps, keywords, links, URL parameters, crawl data, and robots.txt on a more detailed and in-depth level to the user.































Screaming Frog:































This SEO tool is more of a technical tool which helps a marketer to gain information about duplicate content, server errors, canonical tags, meta robots tags, title tags and meta descriptions































Soovle:































In order to win the game of reaching the top rank, it is important to know, what our competitors are doing. With the help of Soovle, you can type a key word and get an idea about all related search queries in respect to that keyword. This would help you greatly to get an edge over your competitors.































Paid Softwares































Paid softwares usually claim their place in the list of best SEO softwares that are used for search engine optimization. There are especially useful for large companies where the competition is huge and diverse product line.































Moz Analytics:































This software can help you to access the overall functioning of your website across different platforms. Moz assigns your landing page with a grade and tells you where your website might be falling short with others in the competition.































Searchmetrics:































Search metrics is a comprehensive tool, that is used to analyse and a website both from the technical as well as content point of view. The various services offered by this tool include keyword research, optimizing on-page structure and content, rankings and URLs, evaluating links, comparing domains on a project basis and tracking social engagement.































































SEMrush:































This software offers competitive analysis into the working of your website. With the help of SEMRush, you can obtain in depth analysis about site`s organic traffic patterns, the keywords it ranks for, the keywords it bids on and how popular are these keywords among your competitors.































These are some of the most popular top SEO tools, available on the internet. There are several other similar tools available, which provide same service features. At the end of the day, it is your duty to decide, which tool would fit your bill best.















































































































































Premdeep Singh is an expert in Search engine optimization (SEO), SMO and PPC, i am working with iExpertsForum in Usa. for futher info about Top SEO Tools, visit our website @ website Best SEO Tools In the Free and Paid Category That Can Optimize Your Website Ranking































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